AFCG Archives - Product Demos

Black Flag - Roaches

Director: Bill Feigenbaum

Production: Bill Feigenbaum Productions

CGI: AFCG, Inc.

Even though our production studios were in the middle of Manhattan, we decided to purchase a couple dozen cockroaches from Carolina Biological Supply to use as live reference.

When tranferring the cockroaches from their small delivery container into a large clearer one, the container fell. Sensing their big break, the cockroaches ran for their lives. With bugs scrambling in all directions throughout the studio we frantically ran around trapping as many as possible under paper cups. Only a few escaped.

Weeks later, after the project was complete, we took the remaining cockroaches outside and let them go on the sidewalk.

It's a little known fact that some of the biggest cockroaches on the Broadway stage today got their start in a Black Flag commercial on West 57th Street.

Still frames from a Black Flag "Ant and Roach Killer" commercial.