AFCG Archives - Product Demos

Efidac 24 - Time Release

Client: Ciba Self Medications, Inc

Agency: Jordan, McGrath, Case & Taylor

Post: Black Logic

CGI: AFCG, Inc.

Product demo illustrating the "time-release" technique of an Efidac/24 tablet.

An interesting note: Apparently this product worked by having a very small hole in the tablet that allowed the medicine to slowly escape after being swallowed. During the production I curiously asked the Agency how long it would take for a tablet to completely dissolve away once inside the stomach. I was told that other than a thin outer coating, the tablet doesn't dissolve away at all. I'll let you use your imagination as to how it finally leaves the body.