AFCG Archives - Product Demos

PaperMate - Bootup

Client: Gillette

Agency: McCann-Erickson

Director: Michael Schrom

Production: Michael Schrom & Co.

Post: Black Logic

CGI: AFCG, Inc.

Still frames from the CG sequence of the PaperMate Gel-Roller "Bootup" commercial. This CG sequence was seamlessly inter-cut with live action film footage of the same pen.

Special thanks to Matthew Lester at McCann-Erickson for great Creative Direction.

Several peices of CG artwork that were created in very high resolution to be used for large format print applications.